Having
respect for its employees and stakeholders outside the company and embracing
honesty and legality, Nestle is the biggest company in the food and beverage
industry, with presence in 189 countries and carrying 2000 brands. With the purpose of improving and making a contribution to the quality
of life for healthier lives in the future, Nestle supports the accomplishment
of the UN Sustainable Development Goals through its three aims --- to make 50
million children have healthier livers, to help 30 million livelihoods across
communities that form part of the company’s stakeholders .
History of Nestlé in 150 year
In
1866, Charles and George Page founded Anglo-Swiss Condensed Milk Company,
offering Milkmaid brand in Europe. In 1867, Henri Nestle, a
German-born pharmacist, founded Nestle, developing infant milk as an
alternative to breastmilk. Rivalry ensued between Nestle and Anglo-Swiss when
they both started offering substitute versions of the other’s original
products: infant cereal and condensed milk. In 1882, Anglo-Swiss made expansion
in the US but was halted due to the death of George Page. In 1902, Anglo-Swiss
sold its operations in the US. In 1905, Nestle Group was born from the merger
between Anglo-Swiss Condensed Milk Company and Nestle which was the company
that Henri Nestle established. Nestle started producing chocolate for export
through Peter & Kohler. Since 1905, Nestle Group has expanded with
subsidiaries across Asia, Africa, Australia, and Latin America, thereby
becoming a global company. In 1916, Nestle Group bought Egron, a Norwegian
dairy company for the production of milk powder. From after the war to the
Great Depression, Nestle Group experienced crisis but also made developments in
management and research that led to long lasting product lines, including
Nescafe coffee. During World War II, Nestle Group supplied both the military
and civilians with its products. After the war, Nestle Group expanded its
product range and experienced growth throughout the post-war period. In the
early 70s, Nestle Group entered the cosmetic and pharmaceutical industries.
From the 1980s to 2005, Nestle Group made further expansion, promoting its
profitable brands and discarding the dull ones. From 2006 to date, Nestle has
continued to expand and enhanced its market position for its brands. Moreover,
the company launched the Nestlé Cocoa Plan and Nescafé Plan to promote
sustainability across its supply chains for cocoa and coffee .
Reference:
Nestle. (2018). About us.
Retrieved from https://www.nestle.com/aboutus
https://www.youtube.com/watch?v=XYippWU40_s
I didn't know that Nestle started as a company that made infant milk, nor did I know that they have expanded into the cosmetics and pharmaceutical industries. When I think of Nestle all I really think of is chocolate and candy, and I had no idea that they did other stuff as well. I also didn't realize how long they had been around, and that they supplied products during World War II.
ReplyDeleteNestle is a very big food company at now, but there are still many food companies in the world, which are Nestle' competitors. If Nestle wants to gain more profit than others, they should be more diversification. So they have some other industries rather than chocolate and candy
DeleteI was not aware of how extensive Nestle was, or that they reached industries other than food. I looked up some of their brands and was surprised to learn that they own Purina and Friskies cat food. Purina sticks out to me because that extends their business to farms as they supply feed for cows, pigs, goats, etc. They also own Kit-Kat, which is my favorite candy. Even if I do not approve of the way they continue to obtain cocoa unethically, I suppose I still support their business since I consume so many of their products. It is hard not to when they own so much.
ReplyDeleteI also buy many of their products, since I was young. I can say I am the Nestle's loyal customer. I really like their products, such coffee and tea. I hope that they can find other resource of their products.
DeleteI didn't know that Nestle has a long history for about 150 years and it seemed to become a large global company very early, around 100 years ago. Since I don't usually purchase Nestle's products in daily life, from what I've known about it was just coffee and milk powder. It was nice and suprised to know that Nestle supplied both the military and civilians during WWII. Also it was interesting that the Nestle company has extended to cosmetic and pharmaceutical industries. It seems to me that this company extends very big.
ReplyDeleteI agree with you that the Nestle become a early large global company, even earlier than its competitors. Also, the Nestle have many different kinds of products, so they attract different people to buy their products. That is why the Nestle extends very large at present.
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